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| 08/28/07: ORBID Corporation and Verify Brand Team Up to Develop Comprehensive Brand Protection |
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ORBID Corporation and Verify Brand Team Up to Develop Comprehensive Brand Protection
Manufacturers of Medical Devices and Luxury Goods, among those to
benefit from access to advanced product authentication and tracking
capabilities
SAN FRANCISCO, Calif., August 28, 2007 - ORBID Corporation, Inc., the
leading provider of fingerprint/Unique Identity (UID) solutions for
cost-effectively and securely guaranteeing the authenticity and
integrity of products, today announced they are teaming up with Verify
Brand, a leading provider of Web-based product security solutions, to
make it easier for manufacturers to mitigate illegal activity.
"Manufacturers, especially in the medical device and luxury goods
arenas, are faced with a myriad of challenges - from identifying
counterfeits, to stopping diversion, to ensuring government regulatory
compliance," said Tracy Currie, president of ORBID Corporation. "By
teaming up with Verify Brand we can deliver a comprehensive product
protection solution."
"ORBID offers a great way to uniquely identify products with its 2DMI
marker that can be scaled for micro-sized devices and applied either
overtly or covertly on any type of surface," said Kevin Erdman,
president of Verify Brand. "We think it is a great match for our
Web-based, product security solution. By combining our
efforts, we can provide a solution that will truly address the
wide-ranging product protection needs of a number of industries."
ORBID‘s patented technology provides unique, secure product
identification and authentication. It enables customers to
mitigate the risks of counterfeiting and diversion.
Verify Brand provides a patent pending product security solution that
enables real time, Web-based product authentication, tracking, tracing
and related services. The Verify Brand solution dramatically
increases visibility into a supply chain and can thereby identify,
reduce and potentially eliminate a myriad of issues plaguing brand
owners, including counterfeiting, diversion, warranty and return fraud,
recalls, manufacturing overruns and more.
The brand protection solution being developed by ORBID and Verify Brand will be available in Q4 2007.
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About ORBID Corporation:
ORBID Corporation is the leading provider of fingerprint/Unique
Identity (UID) solutions for cost-effectively and securely guaranteeing
the authenticity and integrity of products. ORBID's unique 2DMI
(two-dimensional) mark can be applied overtly or covertly on almost any
surface (rough, uneven, tiny) using common production techniques, and
read with everyday technology. A growing list of companies have adopted
ORBID UID solutions for handling their anti-counterfeiting, brand
protection, diversion control, return fraud, regulatory compliance, and
inventory control needs.
ORBID Corporation is a U.S.-based company headquartered in San
Francisco, California with an office in Shannon, Ireland.
More information is available at www.orbidcorp.com.
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