ORBID is the leading provider of fingerprint/Unique Identity (UID) solutions for cost-effectively and securely guaranteeing the authenticity and integrity of products. ORBID's unique 2DMI (two-dimensional) mark can be applied overtly or covertly on almost any surface (rough, uneven, tiny) using common production techniques, and read with everyday technology. A growing list of companies have adopted ORBID UID solutions for handling their anti-counterfeiting, brand protection, diversion control, return fraud, regulatory compliance, and inventory control needs.
ORBID is a U.S.-based company headquartered in San Francisco, California, with an office in Shannon, Ireland.
Management Team
P. Tracy Currie, President and CEO - Tracy Currie is a results-oriented, seasoned executive with extensive experience in the healthcare, telecommunications, software and logistics industries. He joined ORBID in August 2006 as President and COO and assumed leadership as CEO in January 2007. Previous achievements include playing a key role in helping Tanning Technology, an IT systems integration firm specializing in large, complex projects for Fortune 200 customers, grow their business from $10 million to $100 million in just four years. Prior to Tanning going public, Mr. Currie led the spin-off of Tanning's software subsidiary to IBM. At Critical Path, he developed a strategic plan to turn around the company's hosted services business unit and he negotiated a $100M partnership with Hewlett-Packard. Throughout his career, Mr.Currie has been responsible for putting together large deals with Fortune 500 companies (i.e., Blockbuster, Federal Express, T-Moblie, Toyota, United Airlines and Virgin.net). In addition to Tanning Technology and Critical Path, Mr. Currie has also held senior level positions at FNStar Inc., McKesson and Horizon Technologies. He received his B.S. in Computer Science Engineering from Montana State University.
Anthony Lange, Senior Director of North American Sales - Anthony Lange has over 15 years experience working in multinational consulting and software companies with an emphasis on government, telecommunications, and transportation markets. He has held leadership positions in sales, engineering, and project management throughout his career. Mr. Lange was responsible for leading the multi-million dollar, global consulting organizations for Unisys, Electronic Data Systems, and American Management Systems. He graduated with a B.S. in Management Information Systems and Finance from LeMoyne College.
Mark Manning, Director of Product Management and Operations - Mark Manning has extensive experience in secure voice and data communications development and engineering. He joined ORBID Corporation in October 2003 from Phoenix Technologies, where he played a key role in improving the contribution of the company embedded systems line of business by 33% in the first year. Previous experience includes Mockingbird Networks, where he served as the director of technical services and support, and the engineering division of Ascom Timeplex,where he helped to develop the user interface and diagnostic capabilities of the Timeplex TDM, VoIP and VoFR products. Prior to Ascom Timeplex Mr. Manning was a technical officer with British Telecom Datel Services, where he studied engineering and telecommunications.
